Learn Where Most of Your Business Comes From as a Real Estate Agent

I want to talk about how we track our business and the things that we do in our business to help ourselves grow, but I want to do it with a specific angle towards habit formation. So, my name is Chance Brown. I'm the broker owner of CB&A Realtors. And when any new lye comes into our brokerage, and this is not a video targeted at new licenses, it's just using them as an example because this is universal to any real estate agent or any business owner or any athlete or really anyone that is trying to achieve a goal. We have them track their daily activities. We have them track where their business is coming from. And we have them track a certain number of personal touches to the people most likely in their business to give them business, to give them a referral, to give them whatever. We do this. And the real simple lowhanging fruit of tracking is that if we're tracking what we're doing, we can see what works and just do more of the stuff that works. If we're tracking where our business is coming from and it's all coming from referrals, we're not going to spend all day on Facebook. We're going to just keep calling people and getting more referrals or we're not going to spend all day on Google pay-per-click or whatever that is. just go to the places where you are getting the business. So the real lowhanging fruit here is it makes us work smarter not harder right in our new ly universe they also have a mentor agent that's been assigned and so when we start to pull the thread on this idea of tracking a little bit when you expose your tracking to another set of eyeballs. It does a really powerful thing. So this could be your real estate coach. It could be an accountability partner.

Whatever that looks like in your business but it allows them to take a look at your business and say okay you aren't doing this. What's going on? to help you build a system to to create a better process for that or just hold you accountable to the thing you need to be doing because you're allowing yourself to be distracted by other things. Or maybe they're saying, "Hey, you're spending a hell of a lot of time over here doing this and it's not paying you any return on either your energy or your investment. Why not spend the time here where you're seeing results?" And so it gives you that second set of eyeballs that helps you consistently improve. And listen, we all know that progress isn't linear, right? You're going to have good days. You're going to have bad days. These are things that just happen in life. They're things that happen in business. But if we're doing the things and we're having an accountability partner, a mentor, a coach, whatever, help us get better at those things, the magic at the end of this is we're going to create great habits. And that is the key is that if I can take these things that I know I should be doing and just make them happen all the time because they're they're a habit. Now, that is a gamechanging amount of discipline and consistency in your business that will create so many returns. And so, we look at tracking not from the standpoint of an inspection, not from the standpoint of, oh, this is such a pain in the butt cuz listen, most of us that are in this industry, it's not a natural thing for us to sit around and track stuff all the time. We look at it from the standpoint that if we track, we can improve. And if we can improve consistently, we create habits that help us excel. And you just can't beat that for the minimal amount of investment of time it takes to just track a few things a