Tell Stories That Make Clients TRUST You

gather around kids it's Story Time hey my name is Chance Brown I'm the brok runner of CB&A Realtors and in this video we're going to talk about the power of Storytelling so if you go back to when you were a kid what did you want your parents to read you at night not the newspaper nope you wanted them to read you a bedtime story if you go back in history we have taught for Generations the history of our people the history of the events that happened in our lives through the power of Storytelling and the reason is because it allows you to live inside of the story and there is real power to that when you talk about creating a brand and you talk about creating a brand experience so I want to give a simple framework to help you build a good story really simply there is conflict resolution transformation that's how we storytellin your business your client is having a hard time getting qualified for a loan the resolution is you've got a great lender that's part of your team and one of two things generally happens at this point the story oh I've had a client that in the past had had trouble but I just took it up with our Linder and we got it done and that's kind of how we go and it's simple and it's easy but what we don't talk about is what happens next and that's the power of the story is the transformation because of the resolution we have a client she's a single mom she was really wanting to buy a home so that they didn't have to live in apartment complex so that her kids had a backyard to play in and she was having some trouble because of some things in her past and we were able to connect her with a solution that helped her get over that hump and get into a home we found her the perfect place with a great big backyard with a tree in it that her kids can play in and today instead of being unhappy living in an apartment complex she has a home of her own and is Building Wealth for her kids both of them achieve the same thing she still bought the house but when we're talking about that to other people what we've done now is given them the opportunity to live their story inside of ours and that is truly transformative