Should I Use AI In My Real Estate Business?

Let's talk about building efficiencies in your business using AI. Hey, my name is Chance Brown. I'm the broker owner of CB&A Realtors. I want to talk a little bit about AI. I've heard the spectrum from AI is going to make us so much better to AI is going to completely replace us. The truth is probably somewhere in the middle for most people, but for the people who really look at AI as something that can build efficiencies in their business, I think are going to be the ones that in the long term are the winners. I will be the first to tell you when all the ChatGPT stuff started coming out when all the AI hubs started I was like nope not doing that I am already intelligent I don't need a robot to tell me how to do things this this is how we start the war with the machines and then started playing around and what I found was not that it replaced my own creativity not that it replaced the things that I wanted to do it just allowed me to leverage time in a way that I had not been able to do before things that would have taken me normally 2530 minutes were taking me 25 30 seconds and that was the power in it that I initially saw and as I've started to dive more deeply into AI it's kind of reached a crossroads so there's a crossroads of hey I can save a bunch of time over here but also it kind of shows me what I don't want to do sometimes and so I'll look at a listing description that's been written by AI or I I love to write so when I write I will sometimes run it through AI to just clean it up a little bit because I tend to be really wordy in my writing, but a lot of the time I don't really like what comes out of it because it just doesn't seem like normal speech, the way that I would speak. So, I think it's important that you keep your voice in what you do. For me, what it's really done is just given me back a ton of time. Give you an example of what this looks like. One of the things that we preach here at CB&A Realtors is the power of real estate reviews. And real estate reviews are part of the ninja selling program. And essentially what it is is your doctor gives you an annual physical, your financial consultant gives you an annual update. Why aren't we giving our clients an annual update on their largest investment? This is an opportunity to do that. And what it used to do is I would go in, pull up their house, get the little bit of information, go pull some data on it, and now I've created a prompt so that what used to take me not a ton of time, but 10 minutes or so, now takes me 20 seconds, and I'm walking out the door. 20 minutes might not seem like a lot in and of itself, but if I'm doing this two times a week, that's 80 minutes a month, that's 16 hours a year, which is two full work days that I have saved myself on this one little task that only takes 10 minutes. So, I'd ask you these repetitive tasks that you're continuously doing, writing listing descriptions, writing social posts, scripting out your videos, doing your listing presentations, doing your buyer presentations, doing comps. How many of those things could AI be helping you do that would save you enormous amounts of time over the course of a day, week, or month? Because if you truly value your time, then the more money you can make per hour allows you to either create a bigger business or go out and live the life that you want to lead. I would challenge you that if you're not using Chat GPD or using one of the AI services that are out there, just start simple and have it write a listing description for you. Have it write a YouTube video script for you. Tell it the tone you want and then if you like what you see, start to expand. Just remember this, like what you put in your body, AI is the same. Garbage in equals garbage out.

So the more you can train it to be like you, the more data you can give it, the better product you're going to get in return. I'm telling you, the time that you will save will be worth the initial investment over the long haul if you just try it out.