Do Boring Better

the agents who do boring [ __ ] better than everybody else are the agents who are the most successful long term in this business my name is Chance Brown I'm the broker owner of CB&A real tours and in my homage to Justin Timberlake today's video is bringing not sexy back we live and work in an industry filled with the newest marketing Gadget the shiny penny the new system the new product the new software technology that's going to universally Chang the entire face of real estate there's an old adage that if you want to get rich in real estate find something you can sell to realtour and there's an element of Truth in that because instead of doing the hard stuff we'd rather just pay money for something that promises easy that's really really a big problem in our industry because the hard stuff is where the success is it's where the money is it's where the business is we practice ninja Selling Stuff uh here at our brokerage and when you look at the ninja selling system it's five daily habits it's four weekly habits and they're simple they're so easy that people often dismiss them but it's not doing them for one day it's doing them every day week in week out without fails it's a snowball it's a hey if I write two personal notes today cool I wrote two personal notes but if I write two personal notes every day that I I work in a month I have written 20 in a month and I've written 250 in a year and if I talked to 50 people a week I'm going to have talk to 200 people and 2400 in a year you could have a blindfold on and trip and fall down over transactions if you're talking to that many people and you're actually talking to them and doing the things you're supposed to be doing and that is the magic of boring the magic of boring is the disciplined execution and if you can do those daily disciplines repeat it over time you will see success there's no question about it so what does boring look like let's think it through the average American knows depending on which study you listen to somewhere between 12 and 15 realtorss and what we kind of know from experience and from tracking these things is they're going to do business with the one they interacted with most recently and that's really where the power of boring kind of we dive into the details on it is do we do things like sending personal notes personal notes are incredibly powerful a handwritten note to somebody when they go out and they check their mail once a week and it's all junk mail and bills except for one thing and it's a note from you don't overthink this stuff it could be something as simple as saying hey was just thinking about you hope you're doing well you don't have to have some Grand Occasion to write a personal note are we checking in with our clients on a regular scheduled basis and do we have a syst system built for that into our CRM are we doing Real Estate Reviews every year with people on their biggest asset are we doing our customer service calls every week with the clients we've already got in a transaction I mean in the in the Ninja Universe we believe that your next transaction comes from the one you're in right now if we're not doing those weekly phone calls we're missing opportunities to build our business none of these things is going to get you an HDTV show but it's going to get you a [ __ ] ton more deals and it's going to make you the most successful Realtor in your community and to me that's better than being on TV