Use AI to Save Time in Your Real Estate Business

Let's talk about my lovehate relationship with AI, shall we? Hey, my name is Chance Brown, the broker owner of CB&A Realtors. As somebody who likes to do marketing and likes to write, I kind of have a lovehate relationship with AI because I think it's sort of a cheat, and it is, and I both love it and hate it because of that cheat. But what I really want to talk about today as it relates to AI in your business is how it can leverage and create time. Have you ever been sitting around and being like, "Man, there's just not enough hours in the day or I wish I could clone myself." Guess what? You kind of can now using AI. I'm going to be presenting with a really, really much smarter than me human being at a conference next week on AI and he's using me as crash test dummy. And dummy is the right term for this because I'm really just at the beginning when it comes to how we leverage AI and how we create AI tools to help us build time into our day. but he's going to show us how to do a number of things that really save you time. As we've kind of gone through this journey of building out this presentation for this conference next week, what I have learned is it's not taking away who you are as a person. It's not taking away your voice. It's creating efficiencies that let you take repetitive tasks or data heavy tasks or things that just make you cringe that you don't want to do and doing it for you in a fraction of the time. So, give you an example. We have built a custom GPT to where my agents can go in and enter the address of the home, enter some basic information like square footage, beds, baths, all of that. This thing will spit out the listing description in three different tones. the social media posts for all for Facebook, LinkedIn, Instagram in three different tones. A YouTube video script, a 30point marketing plan, and it does it in less than a minute. We're building one right now as a ninja selling company for real estate reviews. So, my agents can go in and literally put in the address of a home, and it spits out the script for the phone call, the talking points for their meeting, and the graphic that we want them to print and take with them.

Let's do some back of the napkin math here, shall we? It takes about 15 minutes to prepare for a real estate review. the traditional way, but with this custom GPT, it now takes about 15 seconds. So, in the Ninja Universe, we do two real estate reviews a week. So, that's half an hour. If we do that over the course of a month, that's two full hours. If we're doing that every week for 12 months, and yes, I know that there's an extra couple weeks in there, but let's say we took a vacation. If we're doing that every week for 12 months, that's 24 hours. That's a full day. It's three, if you're working an 8 hour day, it's three full work days that you've just given yourself. It seems like not a whole lot in that 30 minutes or that 15 minutes that you're creating it, but when you add all of that up, what would you do with three extra days built into your year? And that's just off of one thing. Imagine what you could do with all the little repetitive things that are in your business to create efficiencies. So, here's what I would say. If you have been reluctant to go to ChatGPT, to go to whatever, and kind of play around, you can't break it. It's way smarter than all of us. So, just go play, ask it to do something for you and see what you think and start imagining where you could put those efficiencies into your business. Because here's what I would tell you. AI isn't going to kill the Realtor like a lot of people think it is. It's going to make the people use it have a lot more time and a lot more efficiencies in their business and they're going to win because of that.

They're going to do more business. They're going to build theirs while your business kind of stays the same. So, we're in the process of building out all these GBTs at our brokerage to where our agents can just go into a library and whatever those main tasks that Realtors do all the time, instantly automated for them just with a couple of keystrokes because I want to create time for them to focus on the revenue generating activities that help them build their business, which for the record is the stuff that they like to do anyway. If you're interested in learning more about these AI tools that we're building for our agents or you want a sneak peek behind the curtain, reach out to me. I'd be happy to show you.