How To Make Property Videos That Can Earn You Clients As A Realtor

[music] retig Gates media which makes short form video content for Realtors and entrepreneurs and business owners is a marketing company at its heart I am I am helping people with marketing and one of the things that I now deeply believe as my company has grown and we have two employees which is a big thing is sales before marketing yes Rusty as a Realtor would not have agreed with this Rusty is a proper CEO business owner and owner of multiple companies sales before marketing lead with Revenue please and it's so easy to be like I want to make cool videos and people in the the the dopamine hit of those likes and those comments absolutely and saves and oh they feel so good it's so difficult to do that and and part of that is because yes marketing can like lead to sales and I truly believe that the better branded you are the less you have to sell but that is not an excuse not to do the lead General activities that you're supposed to all right what do you think about property videos uh should the agent be in it should they like but what should a property video be we talked a little bit before about what you actually sell yeah right okay yes you're selling lifestyle you're selling status all that um it's more important that you sell yourself and your services when terms of like what you're promoting you should be promoting yourself more than you should be promoting properties if if you make a beautiful video of this amazing $5 million listing and it's going to be amazing yeah right because it's going to be easy to point at a camera at these beautiful fixtures [snorts] um and you put that online it gets a bunch of video like a bunch of traction people are going to see it they're going to send it to their Realtor and say hey buy me this property yeah so I I'm not opposed to property videos but can you do it in a way that showcases you so my take on this when I was a Realtor is that I made property tour videos but I did it one it was me I was in the video and I interviewed the homeowner about the renovations that they had made oh that's cool so it was me and and here's the thing again I wasn't selling Rusty like I wasn't selling the house I wasn't even really selling the renovations what I wanted people to see in those videos is I wanted to see what it was like for me to interact with another human being so what's Rusty like yeah that's what I'm actually selling you which you don't know it cuz you're like oh wow look at those penny those are really nice but you would in those videos you'd see me make my client laugh you would see me fumble over words or what you're conveying is the Comfort level of your expertise that you bring to the table I wanted to yeah when we get to a property tour I wanted to feel like oh we've already done this with Rusty before right and so doing that with another person me because very rarely am I going to be you know as a Realtor would I have been in a property alone correct like and you don't tour like this now here's this and here's that and I'm not going to caress a countertop while walking through tell about this is there's a videographer out there um I think his name is Andre Restrepo um I forget the name of his company but he does like cinematic Life Style videos for listings where they will bring in actors to do this where it's oh here's you picking your kid up from school because it's a block away here's you on the walking trail here's and I do think that that's amazing but I think when you look at something that's like a lifestyle video it's more cinematic like that it allows people to imagine themselves there yeah right as opposed to here's some crown molding here's some crown molding oh I want that crown molding dude [laughter]